"The Light Factory has advertised in the
Adelaide Homemakers catalogues in all issues since 2003. We
have found in this time that with the release of every catalogue,
sales increase almost instantly and flow on for several weeks.
I would imagine that the Homemakers catalogue will remain
high in our planning of advertising in the future."
Todd York Brown - Advertising Manager -
(Adelaide)
"The Bathroom Shop Our business, The
Bathroom Shop, has advertised in the past 3 editions of the
Melbourne Homemakers Catalogue.
we have found that the Homemakers Catalogue
hit's the market we are after, with each edition, we have
experienced instant response, which is then on going for at least 3
weeks after distribution. The Homemakers catalogue has become an
important part of our overall advertising strategy, and we receive
a great many enquiries and even better customers who walk into our
store, with Homemakers Catalogue in hand! Having the exclusive
rights in Homemakers delivers the results it does for our business,
is that the catalogue only features home related products. Also due
to the extensive distribution coverage (over 625,000 homes) we
reach and are able to put our offers to more people than ever
before.
The Melbourne Homemakers Catalogue will
most certainly be a part og our advertising strategy in the future,
and I have no hesitation in recommending Homemakers to other
retailers of home related products or services.
Luke McGuiness - Managing Director -
(Melbourne)
"PJ Roof and Wall Coatings have advertised
in every edition of the Homemakers Catalogue in Western Australia
for the past 6 years. PJ's measure every single lead that is
generated from each of our marketing sources, and we have found
that the Homemakers Catalogue consistently delivers bothe an
excellent number of leads, and also very good quality
leads.
We also really appreciate the service that
we have received from the friendly team at The Mitchell Ad Agency,
and throughly recommend this publication to anyone ho is looking
for advertising that gives your business and excellent return on
investment".
Brett Heady - Managing Director -
(Perth)
"Lifestyle Doors &
Windows Our company's primary target market is existing
home owners across greater Melbourne metro area. Over the past 30
years we have used many media avenues - in daily/local newspapers,
radio, TV, magazines and mailbox catalogues to convey our unique
services with varying degrees of success. Without doubt, our best
responses have been through Mail Box catalogues, constantly
providing highest return on investment. But not all catalogues
companies are alike, many being unreliable, inconsistent and
disorganised in production and/or distribution. We have been
working with Mitchell's Homemakers Catalogue in Melbourne over the
past couple of years and in other cities since 1995, though our
franchising programme. They have provided us with the best of
professional assistance in production of advertisements, reliable
and courteous communications and a customer focused catalogue - on
time - every time, which generates the quality and quantity of
inquiries we require to build our business. Therfore we have no
hesitation in commending them to you".
Bruce Malins - Managing
Director - (Melbourne)
"HRW Home &
Renovators Warehouse Home and Renovators
Warehouse have advertised in the last 4 editions of the Mitchell's
Homemakers Catalogue, on the Sunshine Coast. We have experienced a
positive and almost immediate response to our ads, and this has led
to increased awareness of our business on the coast. We have
regularly had customers coming into our store, with a copy of the
Homemakers Catalogue in hand, or quoting the Ad when enquiring by
phone. These enquiries are from "ready to buy" customers, which
leads to a positive outcome in terms of closing the sale, and
conversions.
The Homemaker's Catalofgue
compliments our other advertising strategies, and the exclusivity
for our products is a very important ingredient in the
success. In short - Homemkaers Catalogue works well for us,
and it "hits" our market. To David, Rosemary, and the rest of the
team, keep up the good work".
Angela James - (Sunshine
Coast)