Research

Research proves catalogues are the most cost-effective advertising for home related products.

Readership

90%

Almost  90% of Householders read letter-boxed advertising material.*

58%

58% of householders use catalogues and leaflets to compare prices and shop around.*

87%

87% regularly read letterbox catalogues, 4 pieces unaddressed advertising material read regularly,
2.5 people read in household.*

55%

55% read all of any they receive.*

85%

85% of females and 81% of males agree that catalogues are good for seeing what's available and new, even if you don't want to buy anything.*

74%

74% of people questioned who had received catalogues within the last seven days said they visited, or would be likely to visit a store as a direct result of receiving catalogues.**

26%

The primary source of information for furniture and entertainment products is catalogues in letterboxes. **

26% Catalogues
8% Newspapers
4% TV
11% Yellow Pages
8% Internet

*Source: Sweeney Research

**Source: Research carried out by Quantum Market Research for the Australian Catalogue Association