Homemakers Sale Catalogue - Readership Research

"Homemakers delivers the results it does for our business (because it) features only home related products".

Luke McGuiness - The Bathroom Shop

"I had a tsunami of enquiries from day 1 of distribution".

William Manos - UFO2U

"Homemakers Catalogue consistently delivers an excellent number of leads".

Brett Heady - PJ Roof and Wall Coatings

"Without doubt, our best responses have been through Mail Box catalogues".

Bruce Malins - Lifestyle Doors & Windows

"Have no doubt that this program has successfully increased sales in reaching a particular market not reached by our regular advertising".

Meredith Garwood - Tiles on Bradman

"Good Advertising! Good Value! Good People to deal with! Good Results!".

Grant Walter - Kewco Bathroom Products

"We have advertised in every issue of the Brisbane Homemakers Catalogue, 4 times a year since July 2000. Every time our advertisement creates

excellent sales results".

Peter Goodridge - Discount Lighting

"We have been in just about every Adelaide Homemakers Catalogue since 2002. We have found it works very well".

Jim Carraill - Garden Grove Supplies

"Each time customer response is immediate and directly reflects the offers published in the

Catalogue. When our offers are good, the results are good".

Gary McCarthy - Doors Galore

"The Homemaker's Catalogues have delivered us months worth of response, which is very encouraging, at a time when retail is tough".

Isobel Walker - Floor Zone

"Since we have been using Mitchell's Homemakers Catalogue we have noticed a definite increase in foot traffic and sales through our store".
Gavin Moros - The Tile Factory Brisbane

"Without doubt, our best responses have been through Mail Box catalogues".
Bruce Malins - Lifestyle Doors & Windows Melbourne

"People seem to hold on to the catalogues. We have traied newspapers and other media with very little success".
Sherrie Blundell - Leafshield Queensland

"We have found that the Homemakers Catalogue hits the market we are after. With each edition, we have experienced insant response".
Bob Weslake - K & B Security Doors and Screens Gold Coast and Sunshine Coast

"We have had an increase in enquiries and sales generated from the Homemaker Catalogue. We know this works because customers tell us they saw our advertisement in the Homemakers Catalogue".
Tony Fischer - Just Patios Brisbane and Sunshine Coast

"We have tried many forms of advertising in the past and been disappointed. However Homemakers has proven to be a winner for us".
Isobel Walker - 55Floorz Gold Coast

"The Homemakers Catalogues deliver us good results that we can see instantly in both enquiry levels, and ultimately, sales, giving us assured cash-flow every time we advertise".
Craig Browne - Freedom Solutions Group Adelaide

90%	Almost 90% of Householders read letter-boxed advertising material.*
58%	58% of householders use catalogues and leaflets to compare prices and shop around.*
87%	87% regularly read letterbox catalogues, 4 pieces unaddressed advertising material read regularly, 2.5 people read in household.*
55%	55% read all of any they receive.*
85%	85% of females and 81% of males agree that catalogues are good for seeing what's available and new, even if you don't want to buy anything.*
74%	74% of people questioned who had received catalogues within the last seven days said they visited, or would be likely to visit a store as a direct result of receiving catalogues.**
26%	The primary source of information for furniture and entertainment products is catalogues in letterboxes. ** 26% Catalogues 8% Newspapers 4% TV 11% Yellow Pages 8% Internet
*Source: Sweeney Research
**Source: Research carried out by Quantum Market Research for the Australian Catalogue Association

Research

Readership

90%

58%

87%

55%

85%

74%

26%